“At Blue Cross and Blue Shield of North Carolina, we understand the importance of exercising throughout life,” says Gary Bolt, Vice President of Individual Markets for BCBSNC. “Physical exercise has been linked to better health as well as an overall sense of well-being, making it important for individuals of all ages to find programs that fit their lifestyle. Healthways’ SilverSneakers program has proven successful at meeting this need.”

“Member health and safety are our primary concern,” said BCBSNC President and CEO Brad Wilson. “We are taking these steps to help our customers focus on their most immediate needs as our state recovers from the tornado disaster.”

Blue Cross and Blue Shield of North Carolina launched an advertising campaign today for a website meant to get people talking about solutions for rising healthcare costs.

“The content and tone of what we launched today is different from anything we have done before,” said Brad Wilson, BCBSNC president and CEO. “We understand that reining in medical costs is an urgent and challenging issue. But we also recognize if we’re going to make progress, the scapegoating that has driven the conversation to this point must stop.”

“We designed our Get a Quote tool to provide consumers with quick, easy-to-understand information about our health insurance products,” said BCBSNC Chief Sales and Marketing Officer John Roos. “Our goal is to make this process more efficient so consumers can more easily find and purchase a quality health plan that meets their needs.”

DURHAM -- Brad Wilson, president and CEO of Blue Cross and Blue Shield of North Carolina, told business and political leaders at a health care cost forum this week that across the next decade, health care spending in the country could exceed the size of the president's federal $3.7 trillion spending plan for next year.

“We’ve received plenty of positive feedback on the HealthNAV mobile app for iPhones and iPads,” said John Roos, senior vice president and chief sales and marketing officer. “Expanding the mobile app to Android devices helps us get information in more of our customer’s hands so they can make quick, easy, informed decisions about their health care.”

“Overall, the company’s performance was strong last year. While many insurers lost customers, Blue Cross and Blue Shield of North Carolina is holding its own. We’re taking steps to trim administrative costs and we remain focused on meeting the health care needs of our customers every day as we begin to implement health reform,” said President and CEO Brad Wilson.

“Blue Cross Blue Shield of North Carolina has a 77 year tradition of investing in the health of North Carolinians,” said Brad Wilson, president and CEO. “We are pleased to continue that tradition with this investment which creates new medical research labs from historic tobacco warehouses. You could say we’re preserving the past while creating a new future for this part of the Triad."

“North Carolinians have strong opinions about their personal health care and coverage,” said Brad Wilson, BCBSNC president and CEO. “This new online community should spark a two-way conversation about these topics and others on their minds. We plan to use Blue Asks You NC to listen and respond, and then use what we learn to become a better company and improve the health care system in our state.”