CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina’s (BCBSNC) Get a Quote online application has received an Outstanding Achievement Award from Interactive Media Awards™ (IMA), which is the second highest honor given by the group. The online tool allows consumers to search for and compare health care plans specific to their cost and coverage needs, and initiate a plan purchase online.
“We designed our Get a Quote tool to provide consumers with quick, easy-to-understand information about our health insurance products,” said BCBSNC Chief Sales and Marketing Officer John Roos. “Our goal is to make this process more efficient so consumers can more easily find and purchase a quality health plan that meets their needs.”
The Get a Quote application gives consumers instant rate quotes when they enter simple demographic information. Consumers receive side-by-side comparisons of the costs and benefits of available plans, and access to plan details. The online tool earned this award for its well-conceived design and clear, easy-to-find information.
With the help of this online resource, BSBCNC provides nearly 25,000 rate quotes per month. Since its launch, nearly 750,000 people have used the application to request information about cost, coverage and savings options.
About Blue Cross and Blue Shield of North Carolina: 
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 77 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at