Chapel Hill, N.C. – The state’s leading health insurer and the state’s health care system will collaborate to develop a completely new type of medical practice in which patients – not just their symptoms – are the focus of care. This advanced medical practice will extend beyond what is currently called the ‘medical home’ and will enable teams of health care providers to work collaboratively with patients and families in delivering high quality, coordinated care. BCBSNC and UNC Health Care expect the new practice, which will likely be located in Orange or Durham county, to open in the fourth quarter of 2011.

“We understand that making a lifestyle change is a big step for many of our customers. We hope customers will use the tools available through Member Health Partnerships to help meet their health goals in 2011,” said Bradley. “Steps that customers take to improve their personal health not only lead to healthier lifestyles, but also contribute to lower medical costs, which helps keep health care accessible and affordable.”