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On the insurance side, payers have made in-network pricing available to members for years. As a member (with a login and password) you could see the actual price of most procedures using any web browser. But that was exclusive to members ‒ not the general public. Blue Cross Blue Shield of North Carolina is among the first (if not the first ‒ certainly as a major) to offer these closely guarded, negotiated rates to the general public.