“The 5-star rating system eliminates much of the confusion consumers often feel when choosing a Medicare Advantage plan by allowing them to see at a glance how plans compare,” said BCBSNC SVP and Chief Operations Officer Ian Gordon. “Our score shows that when it comes to overall quality, we outperform other plans offered in North Carolina.”

“Our continued investment in the 10 anniversary grantees represents our commitment to partner with organizations that are demonstrating real impact and that share in our mission – to improve the health and well-being of North Carolinians.” -Kathy Higgins, president of the BCBSNC Foundation

The holiday shopping season also coincides with the open enrollment period for thousands of our Triangle area members. Additionally, health reform has led to some increased confusion in the marketplace,” explained BCBSNC Chief Sales and Marketing Officer John Roos. “This creates a perfect opportunity for us to engage with consumers in a high-traffic area. Our pilot kiosk will allow us to gather data to evaluate whether a permanent retail presence makes sense for our business.”