| Press Release
New iPhone App Provides BCBSNC Customers Relevant Health and Cost-Saving Information
“Too often, our customers will head to the emergency room with a sick child, wait two hours to be seen and then realize they could have visited an urgent care center and paid a lot less,” said John Roos, BCBSNC senior vice president for sales and marketing. “In situations like this, customers can now use our new mobile app to access health information in a fast, easy-to-use format. We’re leveraging technology to give our customers a better experience.”