Blue Cross and Blue Shield of North Carolina (BCBSNC) is taking it to the streets in a full-force effort called Ready, Set, Go! to help consumers understand health care reform.

“By supporting the SAFEchild Advocacy Center, we’re investing in North Carolina’s most important resource, our children,” said Kathy Higgins, BCBSNC vice president of corporate affairs. “The fantastic team at the Advocacy Center goes above and beyond to create a healing environment, and each staff member plays an important role in the health of our kids and our community.”

The state’s largest health insurance company is expanding its retail footprint.

Blue Cross and Blue Shield of North Carolina plans to open two retail insurance stores in Charlotte this fall.

Blue Cross Blue Shield (BCBS) is an association of 38 different health insurance companies that insure approximately 100 million Americans. Over the last four years, the association has provided nearly $10 million in total sponsorship between five different bike share systems in the United States.

Just down from the Target and Gander Mountain big-box stores and between a nail salon and dental office, North Carolina's largest health insurer opened its first retail store.

For kids, obesity has many side effects, beyond the established health problems it can bring later in life, from diabetes to heart disease. Kids who are overweight are taunted, which can cause them to be shy, or resentful. They have trouble joining in running and swimming and playing ball, and limits on physical activity only increase their problem with weight.

There’s a lot happening uptown. The outline of the BB&T Ballpark continues to reshape the skyline of Third Ward, and nearby Romare Bearden Park is expected to open at the end of the month.

Recently the Institute of Medicine of the National Academies made a point that in healthcare, you can never have too much data.

Blue Cross and Blue Shield of North Carolina (BCBSNC) announced today that it will host the 2013 dotBlue conference. The annual symposium focuses on using the latest digital and web strategies to address the health insurance industry’s most pressing challenges.