• The Affordable Care Act (ACA) is complicated and affects everyone differently, but BCBSNC has the tools and resources to help North Carolinians make the right decision for their unique situation.
  • Through high-tech resources, such as Blue MapSM, and “old school” approaches like information sessions at community events, BCBSNC is educating consumers about the ACA.
  • By October 1, BCBSNC will open retail stores across the state with on-site industry professionals who can answer questions about the ACA to meet customers where they live and work.

CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) is taking it to the streets in a full-force effort called Ready, Set, Go! to help consumers understand health care reform. In addition to offering 26 products for individuals on the Exchange[1] and the online tool Blue Map (bcbsnc.com/bluemap), BCBSNC is going out into the community to host educational events and answer consumer questions at movie theaters, community centers and other gathering places across the state.

“We know consumers have questions about how health care reform will affect them, and we’re making it easy to find answers,” said Brad Wilson, BCBSNC president and CEO. “Making information and tools available online and in person through retail stores and community events means consumers can learn about reform in the way that’s most comfortable and convenient for them.”

Because the ACA is complicated and changes will affect everyone differently, BCBSNC is offering the tools and resources to help North Carolinians understand their unique situation and options. These tools include:

  • Online tools, videos and fact sheets that can be found at nchealthreform.com.
  • Blue Map, an online tool for North Carolinians to understand how the ACA changes may affect their distinct situation. To take a Blue Map, visit bcbsnc.com/bluemap.
  • Community events with local industry professionals at movie theaters and community centers.
  • An interactive mobile experience at various sporting and community events; for dates and locations, visit bcbsnc.com/mobiletour.  
  • An educational campaign with the Blue Cross and Blue Shield Association and Walgreens through LearnAboutReform.com.
  • Retail stores and in-store kiosks, for locations visit bcbsnc.com/stores.
  • Personal Reform Advisors, trained representatives who are available to answer questions about Health Care Reform. Contact them directly by calling (888)291-1787.

BCBSNC’s retail stores – which are currently rolling out across the state – provide another resource for navigating health care reform and give BCBSNC customers a place to seek face-to-face help with questions about policies or claims. These stores will also serve as resources to learn more about healthy lifestyle programs.

By early October, stores will open in Fayetteville, North and South Charlotte, Asheville and Greensboro. These new locations will join stores in Morrisville and Hickory. Through temporary kiosks, BCBSNC will also have a presence at Northgate Mall in Durham and Concord Mills in Concord, as well as local businesses, such as credit unions. Company representatives will be available to talk to customers and answer questions about health care reform at the kiosks.

 For more information about retail, visit bcbsnc.com/stores. For more information about health care reform, visit nchealthreform.org.


Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.74 million members, including approximately 1 million served on behalf of other Blue Plans. For generations, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina was recognized as one of the World’s Most Ethical Companies by Ethisphere Institute in 2012 and 2013. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at bcbsnc.com.

®, SM are registered marks of the Blue Cross and Blue Shield Association. All other marks are the property of their respective owners.



[1] Pending North Carolina Department of Insurance and federal government approval.