CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) is making tracks across the state to help consumers understand health care reform and their coverage options in advance of the final 2014 enrollment deadline for individual coverage on March 31. From Asheville to Whiteville, throughout the month of March, BCBSNC will be participating in health fairs and setting up camp at shopping destinations to help North Carolinians make the best decision for their unique situation.

Enrollment for individual health insurance coverage remains open through March 31. Once it closes, customers seeking individual coverage will only be able to shop for insurance on the Exchange1 when it re-opens in the fall for coverage effective Jan. 1, 2015. The exception would be if an individual qualified for a special enrollment period or had a qualified life event.   

“As the enrollment period comes to a close, it is very important for North Carolinians who would like coverage this year to take action,” said John Roos, BCBSNC chief sales, marketing and communications officer.  “Some residents may be unaware of their options or have not had a chance to ask questions specific to their personal situation, we want to be in their community for them to do so and enroll with confidence.”

BCBSNC’s Mobile Enrollment Center is making its way across the state on a tour designed for residents to meet face-to-face with company representatives and licensed experts. They can learn about the Affordable Care Act (ACA), the benefits of having health insurance coverage, subsidy eligibility and assistance in applying for a 2014 plan.

Look for BCBSNC representatives at community events including the Latin American Chamber of Commerce in Charlotte, El Centro Hispano’s health care seminar in Durham, Women's Empowerment 2014 conference in Raleigh and Winston-Salem State University Community Marathon in Winston-Salem.

BCBSNC also offers these resources:

  • BCBSNC representatives participating in nearly 30 community events, for dates and locations visit
  • Customer Service professionals, (800) 324-4973
  • Seven retail stores across the state, for locations visit
  • In-store kiosks at Independence Mall in Wilmington, Northgate Mall in Durham, Hanes Mall in Winston-Salem and Concord Mills in Concord
  • Online tools, videos and fact sheets can be found at
  • BCBSNC authorized licensed insurance agents across the state


Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.74 million members2, including approximately 1 million served on behalf of other Blue Plans. For more than 80 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina was recognized as one of the World’s Most Ethical Companies by Ethisphere Institute in 2012 and 2013. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at All other marks are the property of their respective owners.


[1] The Exchange, or the Health Insurance Marketplace, is an independent entity run by the federal government.

[2] Internal BCBSNC Estimates (June 2013)