•  New Blue Cross NC App Helps Guide Customers through Pregnancy
  •  Identifies Potential Pregnancy Risks and Connects Customers to Live Nurse Help 24/7
  • Provides Resources and Information on Pregnancy Milestones and Maternal Health


DURHAM, N.C. – Blue Cross and Blue Shield of North Carolina (Blue Cross NC) today launched a new “My Pregnancy” app that offers timely and fun information through every stage of pregnancy. Unlike other apps of its kind, the “My Pregnancy” app has a feature to identify potential pregnancy risks and connect members to OB nurses for assistance and support. The app is free and available to most commercial members.


“Tools like this are a great example of how Blue Cross NC is offering our customers more value for their health care dollar,” said Dr. Rahul Rajkumar, Senior Vice President and Chief Medical Officer at Blue Cross NC. “We’re providing women with pregnancy information and resources in a simple, user-friendly way. In the palm of their hand, expecting moms can get real-time information on their pregnancy, identify potential risks, connect with a nurse, and learn about maternity benefits such as lactation counseling.”


Blue Cross NC’s pregnancy app is the only one on the market that contains scored prenatal and postpartum risk surveys that are seamlessly fed to Blue Cross NC’s OB Case Management team for extra support. This allows the OB team to identify risks earlier, and provide extra support and guidance.


The app also has specific Blue Cross NC resource information such as breastfeeding support and how to enroll you newborn in an insurance plan.

Customers can download the app for free through the Apple iTunes App Store and the Google Play Store. Use “My Pregnancy Blue Cross NC” to search for the app.


The “My Pregnancy” app helps promote healthy pregnancies though a number of resources, including:

  • Due date and weight gain calculators
  • Week-by-week updates and ultrasound videos
  • Important pregnancy milestones, based on baby’s gestational age
  • Daily tips and affirmations
  • A baby kick counter
  • A Baby Boost relaxation tool
  • A symptom search for real-time advice
  • A click-to-call feature to connect with a nurse 24/7


The app covers more than 50 health issues that are most important in pregnancy. They include:

  • Smoking
  • Alcohol Use
  • High Blood Pressure
  • Preeclampsia
  • Gestational diabetes
  • Heart Disease
  • Stress
  • Carrying multiples
  • History of pre-term birth
  • Induced labor
  • C-section delivery


“My Pregnancy” is currently available at no cost to all commercial Blue Cross NC members, with the exception of members with State Health Plan, Federal Employee Program and Medicare plans, as well as plans that do not include medical coverage.


The app is available on phones operating on iOS 8 or later (for Apple iPhones), and Android 4.1 or later (for Android phones). It is also available on iPads or tablets.


Members will be asked for their Blue Cross NC subscriber ID when they first register. They’ll need to create an account for the app by using a valid email address and a password.


My Pregnancy by Blue Cross NC was developed through a digital health partnership with Wildflower Health, a leading mobile health software company connecting families to health resources on their smartphone. To learn more, visit www.wildflowerhealth.com



About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina improves the health and well-being of our customers and communities through innovative health care products, insurance, services and information to more than 3.9 million members, including approximately 1 million served on behalf of other Blue Cross and/or Blue Shield plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association. Visit Blue Cross NC online at bcbsnc.com. All other marks are the property of their respective owners.