LAKE LURE, NC — Blue Cross and Blue Shield of North Carolina (Blue Cross NC), in partnership with national nonprofit KABOOM!, unveiled a vibrant new playground at Morse Park — a milestone in western North Carolina’s recovery following Hurricane Helene nearly one year ago. Designed by children from Lake Lure and built by community volunteers and Blue Cross NC employees, the playground reflects a shared commitment to youth mental health, whole-person well-being, and community resilience. 

For Lake Lure, the new playspace is more than a place to play — it’s a symbol of healing, hope, and connection for families still rebuilding after last year’s devastating storm. 

“This milestone build is more than a number — it represents a promise to North Carolina’s children that their joy and healing matter deeply to all of us at Blue Cross NC,” said Kelly Calabria, Chief Communications, Marketing and Corporate Social Responsibility Officer. “In times of recovery, spaces like this playground become more than places to play — they become places of healing, connection, and hope.” 

The playground’s design was inspired by drawings submitted by Lake Lure children over the summer, ensuring the final structure reflects the imagination and creativity of the next generation. This community-led approach reinforces the importance of inclusive, child-centered spaces that promote physical, emotional, and social development. 

“Rebuilding this playground is more than replacing equipment,” Calabria added. “It’s about restoring hope, fostering resilience, and reuniting neighbors.” 

The ribbon-cutting ceremony brought together local leaders, community members, and Blue Cross NC employee volunteers to celebrate the installation. The build also marks Blue Cross NC’s 20th playground project with KABOOM!, underscoring the company’s long-standing commitment to building healthier communities across North Carolina.  

This project is part of Blue Cross NC’s broader investment in youth mental health and infrastructure resilience in disaster-affected communities. Since October 2024, the company and its Foundation have partnered with more than 70 organizations across western North Carolina to support long-term recovery efforts — from restoring services and deploying mobile care to strengthening trusted community networks. 

By creating safe, joyful spaces for children to play, connect, and grow, Blue Cross NC continues to advance its mission of improving health and well-being for all North Carolinians — no matter their zip code or circumstances.