CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (Blue Cross) is appointing key senior leaders to oversee the company’s corporate strategy and its work to improve the delivery of quality, affordable health care. Their responsibilities also include finding new and innovative ways to build relationships and interact with customers, as well as collaborating with providers and other stakeholders to improve health care delivery in North Carolina.

Leadership changes:

  • Michael Parkerson promoted to chief strategy officer, responsible for leading enterprise strategic direction to innovate to provide a simpler, more affordable consumer experience while delivering sustainable financial performance.
  • Dr. Brian Caveney appointed chief medical officer to support company efforts to deliver quality, cost-effective care to North Carolinians.

J. Michael Parkerson to drive company strategy

As chief strategy officer, Michael Parkerson reports directly to Brad Wilson, Blue Cross president and CEO. Parkerson is responsible for overall enterprise strategy which includes leading enterprise strategic direction, business planning, recommending market investments, building collaborative industry relationships, improving the experiences consumers have with Blue Cross, market intelligence and driving innovation at Blue Cross. 

Since joining Blue Cross in 2001, Parkerson has served in a variety of leadership functions including vice president of ancillary markets, business transformation and marketing areas. He is a graduate of Hampden-Sydney College with a degree in economics / mathematics, and he holds a master’s degree in business administration with a concentration in finance from James Madison University. He and his wife, a practicing pediatrician in Raleigh, proudly serve together on the Board of Visitors for UNC Children’s Hospital.

Dr. Brian Caveney appointed Chief Medical Officer

Brian Caveney, MD, JD, MPH, has been named the company’s chief medical officer. In his new role, Dr. Caveney will be an integral part of ensuring customers have access to high-quality, affordable health care. This includes overseeing network provider contracts and relationships to improve the quality of care while reining in health care costs. He also oversees care management, medical expense management, health care consulting, plan and network quality accreditation and improvement, medical and reimbursement policy, pharmacy and member health engagement for our health plan. With these responsibilities, Dr. Caveney will help Blue Cross continue to lead the move to value-based care in North Carolina. He reports to Chief Operating Officer and Executive Vice President Alan Hughes.

Dr. Caveney has been with the company for five years, and has served as vice president of quality and performance value, and chief clinical officer of Mosaic Health Solutions. He is board certified in preventive and occupational medicine. He holds medical and law degrees from West Virginia University and master’s in public health from UNC-Chapel Hill. Prior to joining Blue Cross, he was an assistant professor at Duke University. He continues to be an active adjunct faculty member of both the medical school and Duke’s Fuqua School of Business.

“As the leading health insurer in North Carolina, it is our responsibility to serve and advocate for our customers and bring greater value to health care,” said Brad Wilson, Blue Cross president and CEO. “These leaders will directly support our goal to evaluate the way we work for our customers, as we strive to provide them with greater quality and more affordable care.”

About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina improves the health and well-being of our customers and communities by providing innovative health care products, services and information to more than 3.89 million members, including approximately 1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. We have been recognized as one of the World’s Most Ethical Companies by Ethisphere Institute every year since 2012. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at All other marks are the property of their respective owners.