• BCBSNC recognized for the HealthNAV App marketing campaign.
  • Four other BCBSNC submissions received Certificate of Finalist Recognition. 
  • More than 2,800 entries from organizations of all sizes in all industries were submitted.            
CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) won the Insurance Marketing Campaign of the Year Award at The 2011 American Business Awards presented on June 20. The American Business Awards are known as “Stevie Awards” and are highly prestigious. Of the three marketing campaigns honored as finalists in this category, BCBSNC created two of the campaigns. BCBSNC campaigns were also recognized as a Stevie Award finalist in four other categories including Public Relations, Internal/Employee Communications, Sales and Marketing Campaign of the Year – Insurance.
“The recognition of our marketing expertise with this American Business award for our HealthNAV campaign is most gratifying for our team here at Blue Cross” said John Roos, BCBSNC chief sales and marketing officer. “Obviously, the HealthNAV app is the real story here, in that it delivers what our customers are looking for to help them make health care less expensive and more convenient.”
The HealthNAV app is designed to help on-the-go customers quickly search for the closest, in-network urgent care center, look up prescription drugs, contact customer service, and manage their personal health care information. The HealthNAV marketing campaign ran from Oct. 1 to Dec. 31, 2010 and encouraged customers to download the free app.
During the campaign, BCBSNC placed ads in North Carolina’s three major airports, placed posters in sports and entertainment arenas, ran radio spots during local sports broadcasts and ran an online banner ad that directed people to the HealthNAV landing page. This approach focused on advertising that would connect with people on the go to reinforce the convenience of the app. In only a few months, the advertisements resulted in more than 800 downloads of the app.
Stevie Awards were presented in more than 40 categories including Best Overall Company of the Year, Executive of the Year and Best New Product of the Year. More than 2,800 entries from organizations of all sizes and in virtually every industry were submitted for consideration, and more than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.
Details about The American Business Awards and the lists of honorees in all categories are available at stevieawards.com/aba
About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 77 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at bcbsnc.com.
About The Stevie Awards:
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at stevieawards.com.