CHAPEL HILL, N.C. – Blue Cross and Blue Shield of North Carolina (BCBSNC) was recognized on March 15 as one of the World’s Most Ethical Companies in 2012 by Ethisphere Institute, a leading international ethics think-tank. Other companies honored on this year’s list include Microsoft, eBay and General Electric Company. BCBSNC is the only Triangle-based company, and one of only two from North Carolina, to make this year's list. The full list includes: General Electric, Manpower, Starbucks,Target, Ten Thousand Villages, Cisco Systems and Whole Foods.

“Every day BCBSNC’s 4,000 employees are focused on how our collective efforts as a company help improve North Carolina’s health care system,” said Brad Wilson, CEO and president of BCBSNC. “Receiving this high honor from Ethisphere excites all of us to push even harder for excellence and continue our work of doing the right thing for our customers and community.”

Thousands of companies, in more than 100 countries and 36 industries were nominated for this recognition. BCBSNC was one of 145 companies worldwide that received the award this year. To be recognized, companies must implement business practices and initiatives that raise the bar for ethical standards within their industry.  

Ethisphere selects its winners by:

•    Reviewing companies’ codes of ethics, litigation and regulatory infraction histories
•    Evaluating the investment in innovation and sustainable business practices
•    Looking at activities designed to improve corporate citizenship
•    Studying nominations from senior executives, industry peers, suppliers and customers

“As more and more organizations across the globe strive for this honor each year, BCBSNC’s inclusion as a World’s Most Ethical Company for 2012 demonstrates its industry-leading commitment to ethics and dedication to integrity,” said Alex Brigham, executive director of the Ethisphere Institute.

Read about the award’s methodology and view the complete list of the 2012 World’s Most Ethical Companies at  

About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.6 million members, including approximately 900,000 served on behalf of other Blue Plans. For 78 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at

About Ethisphere Institute:
The research-based Ethisphere® Institute is a leading international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. Ethisphere Magazine, which publishes the globally recognized World’s Most Ethical Companies Ranking™, is the quarterly publication of the Institute. Ethisphere provides the only third-party verifications of compliance programs and ethical cultures that include: Ethics Inside® Certification, Compliance Leader Verification™ and Anti-Corruption Program Verification™. The Institute’s premier membership group, the Business Ethics Leadership Alliance™, is a business ethics forum that includes more than 100 leading corporations, universities and institutions that collectively leverage their experience, expertise and innovative ways to address emerging compliance challenges. More information on the Ethisphere Institute, including ranking projects and membership, can be found at