CHAPEL HILL, N.C.— It's not just insurance – it's "your plan for better health." That's the message that Blue Cross and Blue Shield of North Carolina (BCBSNC) is sending to its members today as it rolls out a new company tagline. The change reflects an evolution from a company that primarily pays claims to one who partners closely with consumers in efforts to improve their health.
"'Your plan for better health'’ sums up what we stand for – a proactive approach to health care and more choices for our members," said Bob Greczyn, BCBSNC president and CEO. "Health care consumers are taking more active roles in selecting coverage, doctors, hospitals and prescription drugs. They want more information to help them make the best possible choices for themselves and their families. Whether it's letting our members know about generic drug options or identifying hospitals that have met stringent quality standards, we’re empowering members to take charge of their health."
BCBSNC recently became the first major health insurer in the country to make coverage available for doctors to talk to their patients about how weight affects their health. BCBSNC’s Healthy Lifestyle ChoicesSM program provides members with new covered benefits and resources to help them achieve and maintain a healthy weight. Healthy Lifestyle Choices is one component of BCBSNC's Member Health
PartnershipsSM disease management programs that give members tools, education and clinical support to better manage chronic health conditions such as diabetes, migraines, heart disease and asthma.
About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.3 million members, including approximately 638,000 served on behalf of other Blue Plans. For 72 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at