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Health insurers are unleashing a blizzard of ads, letters, live events and other efforts to reach consumers, as the industry ramps up for the reopening of the health law’s marketplaces on Nov. 15.

“Health reform is complicated, and it affects everyone differently. We want to help North Carolina consumers understand how they will be affected and provide information to support them in making the best decision for their personal situation,” said Barbara Morales Burke, BCBSNC vice president of health policy and chief compliance officer.

BCBSNC President and CEO Brad Wilson has issued the following statement regarding the Supreme Court’s decision today to uphold the majority of the Affordable Care Act.