BCBSNC Tests Retail Waters with Kiosk at Streets at Southpoint Mall

Streets at SouthPoint Mall Kiosk
BCBSNC offers information about health insurance plans during open enrollment and during the busy holiday shopping season.
  • BCBSNC staff will assist consumers with sales and customer service via bcbsnc.com 
  • Information/quotes for BCBSNC products – including Blue Advantage SaverSM 
  • Provides opportunity to test consumer response to BCBSNC retail presence 
  • Kiosk located on second level near food court
CHAPEL HILL, N.C. – Beginning Nov. 8, shoppers at Durham’s Streets at Southpoint Mall will have the opportunity to learn more about BCBSNC health insurance products – including its new, lower premium offering, Blue Advantage SaverSM – at the company’s retail kiosk. BCBSNC is piloting the kiosk during the months of November and December to test ideas for future retail opportunities.
 
“The holiday shopping season also coincides with the open enrollment period for thousands of our Triangle area members. Additionally, health reform has led to some increased confusion in the marketplace,” explained BCBSNC Chief Sales and Marketing Officer John Roos. “This creates a perfect opportunity for us to engage with consumers in a high-traffic area.   Our pilot kiosk will allow us to gather data to evaluate whether a permanent retail presence makes sense for our business.”
 
The kiosk, which will be staffed by trained BCBSNC employees, will include a sales center to provide prospective members information, support health plan selection using BCBSNC’s “Buy Online” tool via secure, wireless connection.  Staff also can assist existing BCBSNC members with benefit and claims questions using BCBSNC’s “My Member Services” tool via secure, wireless connection.
 
About 30 percent of the 15 million shoppers who visit the Streets at Southpoint each year shop during November and December. BCBSNC’s retail kiosk will be open during mall hours: Monday through Saturday 10 a.m. – 9 p.m. and Sunday 12 p.m. – 7 p.m.
Consumers throughout North Carolina can get free rate quotes for BCBSNC products, including Blue Advantage SaverSM (a new, lower-premium product), by visiting bcbsnc.com.
 
  
About Blue Cross and Blue Shield of North Carolina: 
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 77 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at bcbsnc.com.
 
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