BCBSNC Takes the Health Care Discussion Online

John Roos sm release soundbite 1
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CHAPEL HILL, N.C. – Have you ever wanted to share your ideas about health, wellness, insurance and the health care system? Now Blue Cross and Blue Shield of North Carolina (BCBSNC) is asking North Carolinians to do just that. Blue Asks You NC External link is an online community designed for folks in our state to participate in a two-way conversation with the state’s largest health insurer.
 
“North Carolinians have strong opinions about their personal health care and coverage,” said Brad Wilson, BCBSNC president and CEO. “This new online community should spark a two-way conversation about these topics and others on their minds. We plan to use Blue Asks You NC to listen and respond, and then use what we learn to become a better company and improve the health care system in our state.”
 
The new website is a first for BCBSNC. It gives not only BCBSNC customers but all North Carolinians the opportunity to voice their opinions geared to questions featured on the site.  
 
When visitors access the site, they are asked to register so they can answer questions and comment on them. The site is populated with timely health care questions including:
  • What do you think is the biggest challenge facing the U.S. health care system today?
  • Should an insurance company support free clinics for the uninsured?
  • If you had information about the cost of doctors, would you switch to a lower cost doctor if the quality were the same?
“This online conversation is a first for BCBSNC, and we believe it’s the first of its kind in North Carolina” said John Roos, chief sales and marketing officer. “We know conversations are happening online and we want to be a part of the dialogue. Listening and interacting with our customers and all the people in this state will help us gain insights, improve and respond to feedback.”  
 
BCBSNC encourages participants to share their opinions through Facebook and Twitter. Participants who answer questions, comment and share frequently increase their chances of winning prizes. Participants are eligible to win sporting event tickets and gift cards for several North Carolina companies, including outdoor sports retailer REI.
Visit BlueAsksYouNC.com External link to learn more and join the health care discussion.
 
To learn more about the site, view a short video or listen to two quick interviews with John Rosson the top of this page and on the right side of this page under related video. You may also view and download screenshots from the column on the right. 
 
 
About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 77 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at bcbsnc.com.
 
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