BCBSNC Refreshes Strategy; Implements Organizational Changes

CHAPEL HILL, N.C. –Blue Cross and Blue Shield of North Carolina has kicked off a new corporate strategy – centered on consumer-focused health solutions that lead the transformation of the healthcare system – and implemented key organizational changes to support this new direction. These changes are the result of a strategic planning process to position the company to meet consumer needs in the new healthcare marketplace.

“With the initial implementation phase of the Affordable Care Act behind us, we took a fresh look at the marketplace and the needs of our customers,” explained BCBSNC President and CEO Brad Wilson. “We’ll move forward with a sharper focus on those needs and a refreshed organizational structure to support that focus.”

Organizational changes include:

  • Accelerating work in bringing new health solutions to North Carolina consumers, 
  • Consolidation of all operations and service functions into a single division, and
  • Focusing on business segment performance from sales through service and renewal to ensure financial sustainability.

 “In the new world of health care, we have to be able to adjust to changes and new realities on the spot and continue to explore ways to provide value to consumers beyond our core health insurance business,” Wilson said.  “These changes support those goals.”

Maureen O’Connor to lead new Health Solutions division

Maureen O’Connor will lead a new division of the company focused on building a portfolio of offerings – through creation, investment, partnerships, joint ventures and other means – to provide additional services and value to consumers and other key healthcare stakeholders.  This will include current and future business investments and ventures, such as Carolina Advanced Health, FastMed Urgent Care, Prime Therapeutics and ACS Benefit Services, as well as the Mosaic Group, a BCBSNC subsidiary that sells life, disability, accidental injury and other specialty products.

Alan Hughes to take on Healthcare and Networks

BCBSNC will streamline operations by moving all operational functions, including the Healthcare Division and Network Management Department, under Chief Operating Officer and Executive Vice President Alan Hughes. This move is expected to better coordinate operations to provide a simpler health care experience for customers.

Susan Weaver, MD to become Chief Medical Officer

Susan Weaver, MD has been named as the company’s Chief Medical Officer.  She previously served as VP of Health Delivery Redesign, and will continue to oversee health delivery redesign initiatives such as collaborations with physicians and hospitals on model efforts to promote quality and affordability. Weaver will also assume responsibility for medical policy, quality initiatives and medical expense management, as well as Network Management. Dr. Weaver will report to COO Alan Hughes.

John Roos to lead Business Segment Performance, Corporate Strategy

In addition to his current responsibility for sales, marketing and communications, John Roos, Senior Vice President of Business Segment Performance, will take on corporate strategy and leadership of business segment performance.  He will lead teams for each business segment, which will be accountable for revenue, membership, expenses and financial results in their segments.

Changes will be effective July 1.

 

About BCBSNC:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.84 million members, including approximately 1 million served on behalf of other Blue Plans. Since 1933, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina was recognized as one of the World’s Most Ethical Companies by Ethisphere Institute in 2012, 2013 and 2014. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at bcbsnc.com. All other marks are the property of their respective owners.

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