Blue Cross and Blue Shield of North Carolina Names Gorry Vice President of Sales and Marketing Operations

Chapel Hill, N.C. — Laura Gorry, who began her career at Blue Cross and Blue Shield of North Carolina (BCBSNC) as a customer service representative 18 years ago, has been named the company's vice president of Sales and Marketing Operations.
 
In this role, Gorry is responsible for a variety of sales and marketing functions, including support for the company’s sales staff and independent insurance producers; services to the approximately 24,000 employer groups with BCBSNC coverage; sales technology systems; and sales and marketing strategic planning, budgets, risk management and regulatory compliance.
 
Gorry has held a variety of sales and customer service leadership roles at BCBSNC. She was responsible for streamlining BCBSNC functions serving employers, which resulted in greater speed and efficiency in those operations. She also established a strong record of quality and accuracy in enrollment and maintenance of member information.
 
"Laura has been a real success story at Blue Cross and Blue Shield of North Carolina," said John Roos, BCBSNC senior vice president of Sales and Marketing. "She has excelled as she has taken on ever-increasing responsibilities in areas that are crucial to the success of our company and to providing the highest levels of service to our members and employers. She will be an even greater asset in her new leadership role."
 
Gorry has a Bachelor of Arts degree in psychology from the University of North Carolina at Chapel Hill.
 
 
About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.3 million members, including approximately 638,000 served on behalf of other Blue Plans. For 72 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at bcbsnc.com.
 
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