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BCBSNC, SAS harness the power of analytics to improve health outcomes, personalize health plans
| Press Release

BCBSNC, SAS harness the power of analytics to improve health outcomes, personalize health plans

“Our work with SAS addresses an issue that’s at the crux of the health care challenges we face today: improving health in order to reduce costs for our customers,” said BCBSNC Chief Medical Officer Don Bradley. “Traditionally, we’ve based health plan designs and care management programs on conventional research. Now we can look through a new lens at readily available data to create health plans better targeted to consumers’ needs. And, more importantly, we can offer more personalized care management programs, which individuals are more likely to respond to – making it more likely that these efforts will improve their health.”

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